Pitch creation for halal recipe box
Pitch creation. Market analysis.
DLAB was reached by the UK’s leading halal meal kit brand for assistance on the first round of capital raise. The pitch deck has successfully presented the company to the UK strategic parties and initiated discussions with the most recognised investors in the F&B market.
DLAB analysed the current consumption patterns and forecasted the development in the UK halal market. Halal Fresh was positioned in the competitive landscape against the direct competitors, which clearly showed unique selling points of the concept
The storyline tells the way Halal Fresh built a community of loyal customers, got recognition in media at bootstrapping, and heights it aims in the post capital raise stage.