Market analysis & pitch for functional gum brand
Pitch structuring. Strategy creation. Market analysis.
The ambitious functional confectionary brand launched new products for the European market.
Created the investment pitch deck for the UK functional confectionery brand.
Having completed the first successful seed investment round, the company was looking to raise further development capital for the new product launch in the European market.
The created pitch document was structured to approach the target investors, which included a detailed analysis of the corporate strategy and the target audience. All the elements were recreated in collaboration with the company’s in-house team to keep the branded designs.
The created pitch document was structured to approach the target investors, which included a detailed analysis of the corporate strategy and the target audience.
The market analysis identified a range of adjacent subcategories, where each of the client’s products could potentially become a recognised leader.
The analysis of consumer trends for each subcategory identified four key focuses crucial for the development strategy of the company, including health-orientation, innovation, impulse purchasing, and fast-pace living style of the target customer.
This allowed us to accurately position the company among competitors, taking into account agility and customer captivity of the brand.